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Business

Emergence of online ad networks

THERE have been as many as seven new online advertising network companies entering the local scene since Admax Network began operations last year in Malaysia, says sales director Kelvin Tan.

Business

Innovative digital campaigns

Thinking out of the box to get hits.

Business

The rise of digital marketing

Online trading has grown in importance and companies want a piece of the action.

Business

Dos and don’ts of digital advertising

IT'S no longer about banner or pop-up ads. Digital advertising today is about creating content that is useful and entertaining, says Leo Burnett/Arc Worldwide Malaysia managing director Tan Kien Eng.

Business

Communication for the connected generation

MALAYSIANS between the ages of 15 and 40 are now digitally-astute 'netizens'. Many of them have become message creators, carriers, and communicators in a re-mix culture via social media.

Business

Search engines help purchase decisions

ADVERTISING money should 'follow the eyeballs' of online consumers as they are more sophisticated in their use of the Internet than most marketers realise.

Business

Corporates on the Net

Business

Social media make waves

FOLLOWING the results of the general election on March 8 last year, it became evident that the social media had become increasingly visible to Malaysians as news sources.

Business

10 tips on improving business using Internet

YOU may have already noticed this, but marketing as we know it is dead. Thanks to the Internet and all its wonders, the world is now a smaller place and people are getting smarter by the day. Here are 10 important things you need to know about how the Internet has made a change to today's consumer.

Business

Reverse mentoring works

Comment by ROSHAN THIRAN.