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Business

Furniture designing to get boost from new award

PETALING JAYA: The Malaysian furniture design industry is expected to get a boost with the introduction of a new young designer award, The Ideation Award 2010.

Business

Domino's old pizza's crust tasted like cardboard - try the new one

CHICAGO: For a pizza joint, it's a bold move to tell customers your crust tasted like cardboard and your sauce was like ketchup.

Business

My Top 10 list for 2010

Roshan Thiran believes an exciting year is in the offing, wheredreams can come true, especially for start-ups.

Business

Strategy for sustainability

The Star will be featuring a series of articles in conjunction with the StarBiz-ICR Malaysia Corporate Responsibility Awards 2009. The programme is a partnership between The Star and Institute of Corporate Responsibility Malaysia, and is supported by the Securities Commission and Bursa Malaysia Bhd. The working partners are the association of Chartered CertifiedAccountants, PricewaterhouseCoopers and the Securities Industry Development Corp while the official sponsors are HSBC Bank ( M) Bhd and Canon Marketing (M) Sdn Bhd.

Business

Harnessing the power of Internet

Reviewed by AHMAD CENDANA

Business

Despite infidelity allegations, sponsors stand by Tiger for now

New York: Longtime sponsors are sticking with Tiger Woods - for now. But the world's most famous athlete, who offered a profound apology Wednesday following allegations of infidelity, might find new deals hard to come by, marketing experts say

Business

The pursuit of creative awards

JWT regional executive creative director (South-East Asia) Tay Guan Hin and Taproot India founder and chief creative officer Agnello Dias are two of the foreign judges for this year's Kancil Awards - the country's premier advertising creative award show. StarBizWeek emailed them some questions on awards, scam ads and jury selection.

Business

The rise of digital marketing

Online trading has grown in importance and companies want a piece of the action.

Business

Dos and don’ts of digital advertising

IT'S no longer about banner or pop-up ads. Digital advertising today is about creating content that is useful and entertaining, says Leo Burnett/Arc Worldwide Malaysia managing director Tan Kien Eng.

Business

Emergence of online ad networks

THERE have been as many as seven new online advertising network companies entering the local scene since Admax Network began operations last year in Malaysia, says sales director Kelvin Tan.