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CHICAGO: For a pizza joint, it's a bold move to tell customers your crust tasted like cardboard and your sauce was like ketchup.
The Star will be featuring a series of articles in conjunction with the StarBiz-ICR Malaysia Corporate Responsibility Awards 2009. The programme is a partnership between The Star and Institute of Corporate Responsibility Malaysia, and is supported by the Securities Commission and Bursa Malaysia Bhd. The working partners are the association of Chartered CertifiedAccountants, PricewaterhouseCoopers and the Securities Industry Development Corp while the official sponsors are HSBC Bank ( M) Bhd and Canon Marketing (M) Sdn Bhd.
New York: Longtime sponsors are sticking with Tiger Woods - for now. But the world's most famous athlete, who offered a profound apology Wednesday following allegations of infidelity, might find new deals hard to come by, marketing experts say
JWT regional executive creative director (South-East Asia) Tay Guan Hin and Taproot India founder and chief creative officer Agnello Dias are two of the foreign judges for this year's Kancil Awards - the country's premier advertising creative award show. StarBizWeek emailed them some questions on awards, scam ads and jury selection.