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NEITHER handphones nor computers are in sight. The latest Maxis TV commercial also shows no board meeting or people in business suits or trendy clothes. However, it does have a lot of acrobats.
FEELING that most advertising is ineffective and a waste of money, advertisers are now waking up and returning to the heart of the consumer.
BIG Events Sdn Bhd, which sells advertising space for Putraline (formerly Putra-LRT), has done a lot to popularise advertising and promotions at the stations and on the trains.
ASIA Poly Industrial Sdn Bhd (API), a leading manufacturer of cell cast acrylic sheets, has signed a 3-year supply agreement with Lucite International, the world's leading producer of methacrylates, used as raw material in the manufacture of acrylic-based products.