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Business

Calling forth the human spirit

NEITHER handphones nor computers are in sight. The latest Maxis TV commercial also shows no board meeting or people in business suits or trendy clothes. However, it does have a lot of acrobats.

Business

Effective ad is about consumers

FEELING that most advertising is ineffective and a waste of money, advertisers are now waking up and returning to the heart of the consumer.

Business

Ambient media no fad

BIG Events Sdn Bhd, which sells advertising space for Putraline (formerly Putra-LRT), has done a lot to popularise advertising and promotions at the stations and on the trains.

Business

API in joint technology venture with Lucite

ASIA Poly Industrial Sdn Bhd (API), a leading manufacturer of cell cast acrylic sheets, has signed a 3-year supply agreement with Lucite International, the world's leading producer of methacrylates, used as raw material in the manufacture of acrylic-based products.