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Business

Aussie media firms to shine

A bounce-back in glitzy advertising campaigns is set to help drive full-year earnings up as much as 40% for Australia's biggest television, magazine and newspaper groups.

Business

Maxis key strength lies in brand name

THE Maxis brand name is Maxis Communications Bhd#146;s biggest asset. You are bound to find this bright tangerine Hotlink banners or the ones in blue and green hanging on shop fronts on billboards along the busiest roads, painted on the exteriors of rail coaches, and even decorating car park barriers.

Business

Fuji aiming to make it big in air-cond market

FUJI Electric may not be a familiar name in the local air-conditioning market but its marketer Fuji Technology Sdn Bhd aims to change that with its debut in the highly competitive retail sector.

Business

Calling forth the human spirit

NEITHER handphones nor computers are in sight. The latest Maxis TV commercial also shows no board meeting or people in business suits or trendy clothes. However, it does have a lot of acrobats.

Business

Effective ad is about consumers

FEELING that most advertising is ineffective and a waste of money, advertisers are now waking up and returning to the heart of the consumer.

Business

Ambient media no fad

BIG Events Sdn Bhd, which sells advertising space for Putraline (formerly Putra-LRT), has done a lot to popularise advertising and promotions at the stations and on the trains.

Business

API in joint technology venture with Lucite

ASIA Poly Industrial Sdn Bhd (API), a leading manufacturer of cell cast acrylic sheets, has signed a 3-year supply agreement with Lucite International, the world's leading producer of methacrylates, used as raw material in the manufacture of acrylic-based products.