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Provoking with copy
Joel Lim Jo Ha gives you an inside look into the life of a copywriter.
The art of persuasion
Just like any other industry, the advertising world is not without its share of stereotypes and misconceptions. Andy Soong, creative director of JWT, an internationally renowned advertising agency, sheds some light on what the industry has to offer.
Ads having an effect on young smokers
About half ofB/B>young smokers interviewed in a recent survey said they felt like quitting after seeing the I>Tak Nak/Ianti-smoking advertisements.
Billboard ads not effective
THE Health Ministry will no longer use billboards for their I>Tak Nak/Ianti-smoking campaign.
Man: Beware of my wife
FURIOUS with his wife for wiping out his life savings of S$100,000 (RM230,000) and then walking out on him, a 58-year-old man decided to shame the Chinese woman in public.
Viets mark war anniversary
Marching troops paraded down the same route taken by North Vietnamese tanks when they rolled into the city 30 years ago, as Vietnam yesterday celebrated the communist victory over a US-backed government.
Anti-smoking drive review
The Government will review the anti-smoking I>Tak Nak/Icampaign following various complaints, including that it did not have direction.
Malaysian winter wonderlands
The Christmas spirit is in the air and shopping malls everywhere have displayed the season's decorations - some traditional while others have opted for more unique themes.
Route to KLIA overwhelmed by advertisement hoardings
A battle of billboards is raging along the highway to the KL International Airport (KLIA) and billboard companies want rules to stop the boards from blocking each other.
‘Sex and the City’ star gets makeover in Israel
I>Sex and the City/Istar Sarah Jessica Parker's fashion sense raised the ire of ultra-Orthodox Jews in Israel who demanded that billboards featuring the actress in a skimpy dress be covered up.
