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Provoking with copy

Joel Lim Jo Ha gives you an inside look into the life of a copywriter.


The art of persuasion

Just like any other industry, the advertising world is not without its share of stereotypes and misconceptions. Andy Soong, creative director of JWT, an internationally renowned advertising agency, sheds some light on what the industry has to offer.


Ads having an effect on young smokers

About half ofB/B>young smokers interviewed in a recent survey said they felt like quitting after seeing the I>Tak Nak/Ianti-smoking advertisements.


Billboard ads not effective

THE Health Ministry will no longer use billboards for their I>Tak Nak/Ianti-smoking campaign.

AseanPlus News

Man: Beware of my wife

FURIOUS with his wife for wiping out his life savings of S$100,000 (RM230,000) and then walking out on him, a 58-year-old man decided to shame the Chinese woman in public.

AseanPlus News

Viets mark war anniversary

Marching troops paraded down the same route taken by North Vietnamese tanks when they rolled into the city 30 years ago, as Vietnam yesterday celebrated the communist victory over a US-backed government.


Anti-smoking drive review

The Government will review the anti-smoking I>Tak Nak/Icampaign following various complaints, including that it did not have direction.


Malaysian winter wonderlands

The Christmas spirit is in the air and shopping malls everywhere have displayed the season's decorations - some traditional while others have opted for more unique themes.


Route to KLIA overwhelmed by advertisement hoardings

A battle of billboards is raging along the highway to the KL International Airport (KLIA) and billboard companies want rules to stop the boards from blocking each other.

AseanPlus News

‘Sex and the City’ star gets makeover in Israel

I>Sex and the City/Istar Sarah Jessica Parker's fashion sense raised the ire of ultra-Orthodox Jews in Israel who demanded that billboards featuring the actress in a skimpy dress be covered up.

2020 FIABCI World Prix d'Excellence Awards

World's Finest Property developments in Malaysia.