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Some of the world's biggest brands are reintroducing themselves on the global stage - using marketing campaigns with catch-all slogans to sell their products to a worldwide audience, irrespective of borders, culture or even religion.
OSK Trustee aims to build a team of charismatic and talented individuals who are committed to see the company grow to become the leading trust company in the industry. One the challanges it faces is to create a greater awarness on what trust companies do.
It is difficult to imagine a successful branding strategy in the ceramic tiling business when most people normally want to know whether a tile they plan to buy is imported or locally made, or whether the colour or pattern chosen fits into their design concept.
IN I>Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard/I(Portfolio) author George Anders presents the fascinating story behind one of the fiercest corporate battles in years #8211; the fight between the sons of Hewlett-Packard#8217;s founders and the company's powerful new female chief executive officer.
Leading low-cost carrier AirAsia Bhd is looking for local investors to purchase its shares to ensure that the airline remains in the hands of Malaysians.
The Southern Bank Bhd (SBB) board is unhappy over a number of aspects of the proposed takeover offer by Bumiputra-Commerce Holdings Bhd (BCHB) but the latter believes it is following the law and wants shareholders to decide on its offer.
United Parcel Service Inc will open 22 distribution centres in China this spring as part of its continued expansion in the rapidly growing economy, the company's top executive said on Thursday.
THE cigarette lighted by Victor Hartono looks like a sparkling flambeau, all the more so because of the kretek, the crackling sound it makes.