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220 entries for media awards

The Media Specialists Association (MSA) received 220 entries for the Malaysian Media Awards 2005, 70% more than it did last year.


Logical way to creativity

WE are bombarded by advertisements on a daily basis. Whether it's a print ad for a new perfume, a preachy bumper sticker on the back of a car or giant billboards that adorn the stretch of the LDP highway, advertisements stimulate and sustain all manner of consumerism or social awareness in modern society.


MSA invites entries for media awards

THE Media Specialists Association (MSA) is calling for entries for the second MSA Malaysian Media Awards.


Golf stunt drives space advertising to new lengths

When Russian cosmonaut Pavel Vinogradov uses a gold-plated six-iron to drive a golf ball into orbit from the International Space Station (ISS) this summer, he will stretch the bounds of what does and doesn't go on the orbiter.


High-flying MindShare M’sia

WHEN you are in the business of distributing persuasion, it stands to reason that success hinges on the relevance of the message and whether it is targeted at the right segment.


Across Asia, drivers, carmakers and governments adapt to higher oil prices

Alarmed by high gasoline prices, Singaporean drivers are turning to a new Web site that posts data on costs at gasoline stations. Malaysia plans to blend diesel with palm oil to power cars. South Korea's Hyundai Motor Co. and other automakers that sell fuel-efficient cars say demand is growing.


Katrina's economic toll may be felt globally well into 2006

The physical and psychological damage caused by Hurricane Katrina is likely to reverberate across the global economy in ways that will curb growth well into 2006, economists say.


Panasonic: Plasma TV sales to rise

PANASONIC Malaysia Sdn Bhd expects the new Panasonic VIERA Plasma TV models to help raise its share of the plasma television market to 50% this year from 34% last year.


Dutch Lady unveils milk-based iced latte

DUTCH Lady Milk Industries Bhd will spend more than RM1mil in advertising and promotions (AP) until the end of this year for its new I>Dutch Lady/II>Iced Latte/I>.


A reality check on oil

It's time Malaysians received a reality check on oil. Despite yet another hike in the price of petrol and diesel by 10 and 20 sen respectively on Aug 1, consumers in this country still undervalue a resource that is depleting, takes years to flow from the oilfields to the petrol pump, and requires millions of ringgit to explore, extract and process.