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PUBLIC Bank is placing great importance on service quality as part of its marketing strategy, evident from the considerable success in its implementation of a two-minute standard waiting time, managing director Datuk Tay Ah Lek told I>StarBiz/I>.
It is always enjoyable and informative to listen to the views of a veteran. Zarir J. Cama, new deputy chairman and CEO of HSBC Bank Malaysia, shares his views on banking in Malaysia and elsewhere. In an interview with I>StarBiz/Isenior editor (Finance Banking) Yap Leng Kuen, Cama also looks at some of the successes and pitfalls of banks in their various strategies either to expand or consolidate.
Banks will be given star ratings to indicate their customer-friendly level and encourage more competitive pricing of their financial products.