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Behavioural science back in vogue

FOR decades behavioural science has stumped classical economic theory. But now marketers are using this science to position brands, capture their target audiences, and change customers’ behaviour.


Science conference highlights importance of knowledge sharing

THE World Engineering, Science and Technology Congress (Estcon) 2018 came to a successful conclusion at the Kuala Lumpur Convention Centre on Wednesday.


The impact of science on humanity

ESTABLISHED in 1969, Universiti Sains Malaysia (USM) envisions itself as a premier research university.


Power of science and maths

To become a developed nation, Malaysia needs skilled workers with such background


Pfizer CEO defends Astra deal, says committed to UK science

NEW YORK: US drug company Pfizer fought back on Saturday against criticism that its planned takeover of drugmaker AstraZeneca would damage Britain's science base by saying UK research was a key reason for its move.


Herbal Science to gain from fad in health food

WITH the growing popularity of complementary medicine and health supplements, the future looks bright for herbal preparations, health and personal care products manufacturer Herbal Science Sdn Bhd.


RM3.8bil investment for science park

SHAH ALAM: Selangor State Development Corp (PKNS) has attracted RM3.8bil worth of investments via three investors for its Selangor Science Park 2 (SSP2) that is under development in Cyberjaya.


Finance for science ideas

MALAYSIA Venture Capital Management Bhd (Mavcap) is actively seeking science and technology related ideas that can be nurtured into viable and commercial projects.


Malaysia has potential to promote science and technology, forum told

Malaysia has great potential to develop science and technology (ST) as a key strategic tool to propel growth, said director general of India's internationally renowned Council of Scientific and Industrial Research (CSIR), Dr R.A. Mashelkar.


Equator Life Science seeks new markets

Equator Life Science Bhd is entering more new markets as part of its strategy to strengthen its position in the ornamental plant market internationally.