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Celebrating 30 years of charity

Welfare society marks anniversary by including The Star’s education pullout sponsorship as one of its humanitarian endeavours

Stephanie (far right) presenting the mock cheque to Yap (far left). With them are (from left) Loo, Dr Eng, and Leong Hoo.

Young scribes in training

The Star’s chief reporter Christina Chin offers news writing tips and a rare glimpse into the behind-the-scenes struggles and triumphs of a journalist.

Still smiling after surviving the Zombie Outbreak are Chin (second from right, standing) and the BRATs participants.

Improving revenue with programmatic advertising

PETALING JAYA: As more companies are looking to different avenues to increase their advertising revenue, programmatic advertising offers a different route in light of the competitive environment.

Priya: Harnessing the right data enables brands to reach out and connect with the right customers at the right time.

Ex-cop happy to trade in collectibles

Nestled in a residential area of Bukit Tinggi, Bentong, Pahang, is a cosy collectibles shop cum cafe. It is easily searchable on Google maps. Just type Yen Fang Terk Jia (meaning far away from home in Mandarin).

SOBA judges tell companies to submit compelling stories

KUALA LUMPUR: In order to win this year’s Star Outstanding Business Awards (SOBA), judges have urged companies to submit compelling stories that will prove their relevance as an award winning entry.

Kumararajah: "You have a fighting chance to win the awards if you approach these judging criteria systematically."

Johor an economic development powerhouse

JOHOR BARU: Johor should always have policies which attract foreign investors and expatriates of all nationalities, says Star Media Group Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai.

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Johor Sultan graces StarProperty.my Awards

JOHOR BARU: More than a dozen developers were recognised for their innovation and creativity at the second StarProperty.my Awards: Jewels of Johor on Tuesday (Sept 18) night.

From left: Wong, Tunku Ismail, Sultan Ibrahim, Johor State secretary Datuk Azmi Rohani, Johor state Housing and Rural Development Committee chairman Dzulkefly Ahmad and Fu posing for a group photo during the StarProperty.my Awards: Jewels of Johor on Tuesday night.

Using programmatic marketing to maximise ad spend

PETALING JAYA: More media agencies are looking to programmatic marketing to maximise their advertising spend, in light of the competitive environment.

According to Iponweb business development director for Asia-Pacific Niraj Nagpal (pic), programmatic marketing allows for media to be traded using data and intent via platforms to create targeted, personalised advertising experiences for consumers.

Embracing unity and diversity

WHAT the rain tried to dampen, the little surprises along the walk more than made up for it.

Participants of the AnakAnak Malaysia Walk Penang 2018posing for a picture at Eco Horizon in Bandar Cassia, Batu Kawan, Penang.
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‘Let’s show we have unity in diversity’

BUTTERWORTH: For many Malay­sians, they fondly recall the days leading to the founding of Malaysia in 1963.

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