VM2026 an opportunity to build economic resilience

Collaboration and unity: Achieving the target of Visit Malaysia 2026 will require strong coordination across ministries, agencies, industry players and communities. — FAIHAN GHANI/The Star

WITH an ambitious goal of welcoming 35.6 million tourists and generating RM147.1bil in tourism receipts, realising the mission of Visit Malaysia 2026 will require strong coordination across ministries, agencies, industry players and communities.

While Tourism Malaysia leads the national branding, success ultimately depends on improving the fundamentals: streamlined visa processes, upgraded airports and transport networks, modern public facilities, reliable digital connectivity and consistent service standards.