IMAGINE walking into a Tokyo department store and discovering an eco-friendly soap brand made in Kota Kinabalu, or stumbling upon a viral TikTok reel showcasing a beautifully handcrafted tengkolok from a Kelantan artisan. This is the untapped potential of Malaysia’s rural entrepreneurship waiting for a purposeful revival.
Over two decades ago, Malaysia introduced the One District One Industry, and subsequently, the One Kampung One Product (1K1P) movement, drawing inspiration from Japan’s One Village One Product initiative. The aim to empower local communities to generate income through unique, culturally-rooted products.
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