THE Buy Now, Pay Later (BNPL) trend is gaining rapid traction in Malaysia, transforming how young Malaysians shop, budget – and borrow.
Registering an annual growth rate of 15.1%, it is now one of South-East Asia’s fastest-growing fintech segments. According to a recent industry report, BNPL transaction volumes soared to 102.6 million in the first half of 2025, a 31% increase compared to the same period last year.
