IN an age dominated by environmental consciousness, consumers are increasingly drawn to products and services that align with their sustainability values. But as the demand for eco-friendly options rises, so does the prevalence of greenwashing, an insidious practice where companies exaggerate or make false claims about the environmental benefits of their products or practices.
The term “greenwashing” is a portmanteau of “green”, which is associated with environmentalism, and “whitewashing”, which means to cover up or gloss over undesirable facts.
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