LAST month, a letter appeared in a daily about allowing the Covid-19 pandemic to “purge” the tourism industry of “zombies”. It questioned the government for promoting and facilitating tourism with incentives, overseas advertising campaigns and direct input of public money.
The writer blamed the ills of tourism on “zombies” in the same manner preachers expediently put the blame on the devil for sins committed by their congregation. But I am not into this imaginary blame game, more so when tourism is not a single industry but a wide range of activities that sprawl across many businesses and overlap industries with different sectors and players, each with its own idiosyncrasies.
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