Not just more tourism but more meaningful tourism

The canopy walkway in Taman Negara. In the time of the pandemic, tourists are looking for meaningful activities and experiences. — Tourism Malaysia

The Department of Statistics released the 2019 Domestic Tourism Survey yesterday (June 30, 2020), right on schedule as it always has, at the end of every June. The survey covers domestic tourism in totality and not in parts as often viewed in isolation by individual industries, sectors or players.

For example, retailers are focused on shopping, which is the biggest expenditure by domestic visitors, whereas hoteliers target tourists that stay overnight away from home, while restaurant, food outlet and stall operators look forward to more excursionists coming their way.