Electric car for the masses?

A Blue City electric car is charged at a Source power point in London

WE associate the car industry with big names like Toyota, BMW and Mercedes, just to name a few. New entrants face an uphill struggle to gain a decent share of the world market.

We are all familiar with our own Proton which for years could not enter the export business in a big way. First, the competition with the many entrenched brands has been stiff. And second, even with strong government support, the small local market cannot support the demand which would make viable economic sense of the car.