Even before its release, a prolonged marketing blitzkrieg has generated much publicity for Shah Rukh Khan’s new home production Ra.One.
BIG daddies of Bollywood have traditionally timed the release of their big-budget films to coincide with major festivals. So, there should be no surprise that Shah Rukh Khan, the undisputed Badshah of Bollywood, decided that his big-budget film, Ra.One, should hit the theatres at home and abroad on Diwali, the festival of lights for Indians all across the world.
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