Emulate Japanese to create brand name


AT the Tun Mahathir Brand Laureate lecture series, Japanese Ambassador to Malaysia Masahiko Horie spoke on “Building a strong country brand ... the Japanese experience, starting with Japanese culture, the various education systems for the nobles, military and for merchants, artisans and farmers”.

The spirit of craftsmanship, which focused on design and craft, was another critical milestone in the Japanese development system.

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