BEIJING: China's digital and online communities are the world's leading users of mobile communication, instant messaging (IM) and web 2.0 applications, according to a new report by the Boston Consulting Group (BCG).
The report, titled “China's Digital Generations: The 570-Million-Hour Opportunity”, analysed the rapid surge in the use of digital services in China, predicted the speed and direction of future growth, and showed what companies would have to do in order to successfully connect to China's online consumers. In the course of this, BCG, the global management consulting firm and the world's leading advisor on business strategy, also dispelled a number of myths that surround the Chinese Internet.
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