South Korea is taking the world by storm. This is the message sent out through the “Korean Wave” or “Hallyu”, which refers to the popularity of South Korean pop culture in this region. It is making big inroads in the Western world as well.
This “Korean Wave” is a result of Seoul’s policy of protective cultural development, the offspring of which has caused a boom in the popularity of South Korean movies, soap operas and singers in the world today.
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