Come up with more effective public health campaigns


  • Letters
  • Sunday, 16 Jan 2005

PUBLIC health campaigns usually try to motivate people to observe certain dos and don’ts, often with limited effect. The problem is that people often have very little information to guide and encourage their actions. 

Information is key in getting more people to be concerned, and then to act accordingly. The Health Ministry’s anxieties over diseases like dengue fever is an example of how vital information communicated more effectively can help. 

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