Choc haven: Cocoa players in Malaysia remain relevant as the processing knowledge has been built over the years and we are respected globally as quality producers of cocoa ingredients.
What words come to mind when names such as Lindt, Rolex and Davos are mentioned? I am certain they will include quality and premium. Switzerland, a country that is about one-eighth the land size and one quarter the population of Malaysia, is well-known for making top quality products in small quantities.
In fact, the Swissness Worldwide 2016 study conducted by the Institute of Marketing at the University of St Gallen revealed that people around the world are willing to pay up to 100% more for a Swiss product, from chocolates and cheese to watches and cosmetics or even a skiing holiday.
Limited time offer:
Just RM5 per month.
