U.S. Black Friday online spending hits record 11.8 bln USD: report


  • World
  • Tuesday, 02 Dec 2025

SAN FRANCISCO, Dec. 1 (Xinhua) -- U.S. consumers spent a record 11.8 billion U.S. dollars online on Black Friday, up from 10.8 billion dollars a year ago, according to data from Adobe Analytics.

The platform projects that Cyber Monday on Dec. 1 will see even higher online spending, reaching 14.2 billion dollars.

For the holiday season from Nov. 1 to Dec. 31, it also forecasts a total online spending of 253.4 billion dollars this year, compared with 241.1 billion dollars in 2024.

Salesforce, a U.S. cloud-based software company, reported that global Black Friday spending reached 79 billion dollars, including 18 billion dollars in the United States, marking year-over-year increases of 6 percent and 3 percent, respectively.

According to Salesforce data, prices rose an average of 7 percent, while order volumes declined by 1 percent, suggesting that the overall growth was driven more by price increases than by stronger consumer demand.

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