VIENTIANE, Nov. 4 (Xinhua) -- The annual That Luang festival has begun in the Lao capital Vientiane, ushering in five days of vibrant celebration, spiritual devotion, and bustling commerce that not only reflect the rich traditions of Laos but also boost tourism and trade opportunities.
The festival, taking place from Nov. 1 to 5, is one of the most significant national cultural events of the year, blending culture, commerce, and community spirit in a joyful celebration. Besides preserving tradition, many people see the festival as a golden opportunity for trade, as it boosts festive spending and provides a prime moment for new businesses to reach the large crowds that visit the festival each day.
