NEW YORK, May 12 (Xinhua) -- Apple is weighing price increases for its fall iPhone lineup, a step it is seeking to couple with new features and design changes, reported The Wall Street Journal (WSJ) on Monday, adding that the company is determined to avoid any scenario in which it appears to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.
New iPhones set to be released in the fall include some design and format changes, including an ultrathin design. The investment bank Jefferies estimates that of the approximately 65 million iPhones Apple sold in the United States last year, around 36 to 39 million were Pro or Pro Max models.
