B-Travel Fair highlights growing interest in China, global tourism trends


  • World
  • Saturday, 29 Mar 2025

BARCELONA, Spain, March 28 (Xinhua) -- The B-Travel Fair, the largest trade fair in Spain, kicked off here on Friday, highlighting key trends reshaping the global tourism industry, including sustainability, digitalization, and deseasonalization.

Marti Sarrate, president of the B-Travel Fair, noted that Asian travelers, particularly Chinese visitors, are among the most responsible tourists in Spanish cities like Barcelona.

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