TikTok forges partnership to boost Kenya's creative economy


  • World
  • Thursday, 30 Jan 2025

NAIROBI, Jan. 29 (Xinhua) -- Video-sharing social networking platform TikTok on Wednesday announced partnerships with global digital advertising firm Aleph Holdings and Kenya-based e-commerce platform Wowzi, which is expected to boost Kenya's creative economy.

Carl Jordan, head of sales and global business solutions for sub-Saharan Africa at TikTok, told journalists in Nairobi, the capital of Kenya, that the cooperation with Aleph Holdings will ease the process for Kenyan businesses to advertise their products and services on the mobile video platform.

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