NEW YORK, Nov. 11 (Xinhua) -- The monthly median percentage of premium streaming video subscribers who rejoined the same service they had canceled within the prior year was 34.2 percent in the first nine months of 2024 in the United States, up from 29.8 percent in 2022, according to the latest data from subscription analytics provider Antenna.
"As subscription prices rise and streaming-centric home entertainment becomes the norm, families are establishing their own hierarchies of always-on services versus those that come and go with seasons of hit shows or sports," reported The Wall Street Journal on Monday about the finding.
