Roundup: AI drives future of U.S. broadcast, media, entertainment industry

  • World
  • Tuesday, 16 Apr 2024

by Xinhua writer Tan Jingjing

LAS VEGAS, April 15 (Xinhua) -- Artificial intelligence (AI) is a key trend at the ongoing U.S. largest annual show for media, entertainment and technology, convened in the U.S. city of Las Vegas.

From content creation to delivery to revenue, AI is reshaping the broadcast, media and entertainment industry in the United States.

The annual show, running from Sunday to Wednesday, has attracted over 1,200 exhibitors and up to 70,000 attendees from the United States and around the world, according to the U.S. National Association of Broadcasters (NAB), the show organizer.

The show floor at Las Vegas Convention Center has seen an increase of 10 percent compared with last year, Kari Jacobson, director of sales at NAB, told Xinhua.

Now in its 101st year, the NAB show is the world's leading marketplace featuring advanced technologies and solutions from the latest gear to generative AI and beyond, exploring the impact of the newest tech on storytelling, business models and society as a whole.

The annual show offers a platform for the media and entertainment professionals to showcase the latest innovations in media industry, including broadcasting, content creation, production and workflows, forge strategic partnerships and shape the future of content creation.

AI, content creation, streaming and NextGen TV are the hot topics in the conference halls and on the exhibit floor.

Exhibitors unveiled new technologies and innovations harnessing AI and third-party integrations to accelerate production workflows, improve production efficiency and content personalization.

"AI is a leading trend at this year's show for sure. Also we've seen the creator economy really growing significantly. That's been another trend of this show," Jacobson told Xinhua.

Elodie Levrel, corporate marketing and communications director of Broadpeak, a French company that designs and manufactures video delivery components for content providers and network service providers, told Xinhua that AI has huge impact in content capture, content creation, and storytelling.

The influence of AI in other areas such as content delivery, is also increasing, she added.

A series of sessions and conferences are held on the sidelines of the show, including more than 150 sessions focusing on AI technologies, according to NAB.

The show offers dozens of unique workshops and discussions focused on generative AI, including real-world applications, potential legal pitfalls and the newest technology available.

"The NAB show is the perfect forum for discussion and debate about AI -- with the best and brightest in the business. The 2024 NAB show offers attendees a front-row seat to explore the transformative power of AI on our industry," said Chris Brown, executive vice president and managing director, NAB Global Connections and Events.

A total of 126 Chinese exhibitors have registered to attend the show, up from 77 last year, Jacobson told Xinhua.

SmallRig, a leading brand of affordable expert-quality accessories for content creation headquartered in Shenzhen, Guangdong province, is among the Chinese companies at the show floor.

SmallRig unveiled its innovative products at the show tailored for the modern content creator, including V-mount battery, tripod, camera equipment, phone video kit and creator tool kit.

Calling North America a very important market for the company, Zhou Feng, a representative of SmallRig, told Xinhua that SmallRig expects to reach out to more creators, and reinforce branding through attending the show, to offer more customized service to creators.

Many global exhibitors showed great interest in Chinese innovations.

Bernadette Dunn, vice president of marketing of Vecima Networks, a Canadian company that develops hardware and software for broadband access, content delivery, and telematics, told Xinhua the company has a research and development team based in China.

She said she expects to explore the new products and technologies of Chinese companies at the show.

Levrel told Xinhua China is witnessing fast development of media and entertainment technologies.

The Chinese market is huge and has great potential, she said, adding that she expects to communicate with show participants including those from China, and have better understanding about the Chinese market.

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