Interview: KUKA's collaboration with China's Midea Group boosts competitiveness


By Shan WeiyiHe Lili

FRANKFURT, June 24 (Xinhua) -- Germany's robot manufacturer KUKA is boosting its competitiveness by collaborating with China's Midea Group, KUKA's Head of Corporate Communication said on Thursday.

"The Asian market, mainly the Chinese market, are currently the biggest growth drivers of the automation sector worldwide," Wolfgang Meisen told Xinhua on the sidelines of Automatic 2022, an exhibition for smart automation and robotics in Munich, Germany.

The Augsburg-based KUKA and Midea assisted each other in providing solutions for automization, Meisen said, and Midea is also helping KUKA grow in the Chinese market.

KUKA's business in the Chinese market saw strong growth in 2021, with revenues 48.4 percent higher than in 2020, and orders received up by 39.0 percent, the company's data showed.

KUKA has built its second manufacturing base in China, the biggest robotic growth market in the world, said Meisen. Automation demand in China is set to remain strong, he added.

KUKA has also expanded product portfolios such as SCARA -- a type of industrial robot -- and autonomous mobile robots, and entered new businesses such as electronics, new energy, auto and batteries. It has also improved supply chain management, Meisen said.

Based on a growth plan jointly defined by KUKA and Midea, KUKA will focus on bringing together its robotics expertise and application know-how on a global level, in order to further improve its products and market position.

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