In Japan, efforts afoot to win hearts, and votes, of the alienated young

Student activist and representative of No Youth No Japan, Momoko Nojo speaks during an interview in Tokyo, Japan in this still image obtained from a video February 18, 2021. REUTERS TV/via REUTERS/Files

TOKYO (Reuters) - Momoko Nojo's campaign for Japan's upcoming election revolves around social media and T-shirts, but she's not running for office. Instead, the activist is fighting a different battle - against the apathy that keeps young voters away from the polls.

It's no wonder the young don't vote, with many of them saying candidates are overwhelmingly male, old, and disconnected from their concerns.