LGBT family that fled Russia says advert brought more hope than hatred


  • World
  • Tuesday, 24 Aug 2021

(R-L) Yuma Yuma, 49, and her daughters Mila, 23, and Aline, 29, hold a tablet showing a picture where they posed for the ad published in supermarket chain VkusVill in Russia. They showed it during an interview with Reuters TV on the Mediterranean coast near Barcelona, Spain, August 19, 2021. REUTERS/Nacho Doce

BARCELONA (Reuters) - A Russian family who fled their country after receiving homophobic messages and death threats online for appearing in a supermarket advert say their ordeal was worthwhile because it helped raise the profile, if briefly, of the LGBT+ community.

Yuma Yuma, a 49-year-old psychologist who has a female partner, appeared with her two adult daughters, Mila and Alina, and Alina's fiancée in a promotional article on the website of food retailer Vkusvill. It pictured the women in a kitchen saying they liked the shop's food.

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