Who's a good doggy? Martha Stewart launches cannabis pet products


FILE PHOTO: Martha Stewart attends the 2017 Glamour Women of the Year Awards at the Kings Theater in Brooklyn, New York, U.S., November 13, 2017. REUTERS/Andrew Kelly

(Reuters) - Lifestyle guru Martha Stewart on Tuesday launched a line of cannabis-infused oil drops and soft-baked chews for dogs, months after the successful release of her cannabidiol (CBD) gummie treats for humans hit shelves in the United States.

Stewart is banking on a nearly one-year partnership with Canada's Canopy Growth Corp, the world's top pot producer by market value, and now wants to reach pet owners and tap into a meteoric rise in demand for pot-based products.

Last year, stay at home orders to stem the spread of COVID-19 limited people's entertainment options and fueled stress and anxiety. Cannabis-infused edibles, like gummies and chocolates, and beverages were among the most highly-sought cannabis products.

CBD, a non-psychoactive compound derived mainly from hemp, is being researched for various medical applications and is widely advertised to have relaxing properties.

Stewart wants to bring those benefits to dogs with CBD oil drops and soft-baked chews, which she claims can help with mental and physical well-being, reduce stress and maintain joint health and movement.

"My dogs are not only my companions, but they are part of my family, and I prioritize their emotional and physical well-being as I do my own," Stewart said in a statement.

"Just as CBD can support human wellness, it's been shown to improve the quality of life for pets as well," she added.

Stewart's line will include soft chews marketed under three different categories - wellness, calm and mobility - ranging between $19.99 and $22.99 depending on the formula and size of the dog.

The products will be available starting Tuesday on Canopy's e-commerce websites and on Franchise Group Inc's The Vitamin Shoppe website next month.

The market for pet CBD products is expected to reach sales of about $400 million in 2027 from just $37.4 million last year, according to a report released by Grand View Research Inc in August.

(Reporting by Shariq Khan in Bengaluru; Editing by Bernard Orr)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In World

Amazon accused of race-gender bias in workplace
Twitter cracks down on Covid vaccine misinformation
AI panel urges US to boost tech skills amid China’s rise
Southeast Asian ministers prepare for Myanmar talks as crisis intensifies
Google is paying for more information in a break with its past
Boeing, Australian air force say pilotless, fighter-like jet completed first test flight
ASEAN to tell Myanmar military it is 'appalled' by violence - Singapore FM
Egypt wants to register millions of gig workers for state insurance, aid
Why are people spending hours on Clubhouse? It’s not (usually) the money
Exclusive: U.S. sanctions for Navalny poisoning expected as early as Tuesday

Stories You'll Enjoy


Vouchers