Maserati China's managing director confident in Chinese auto market


By UnreguserMa Yujie
  • World
  • Wednesday, 16 Dec 2020

SHANGHAI, Dec. 16 (Xinhua) -- Although the global auto industry has been hit hard by the COVID-19 pandemic, the sales volume of Maserati China has rebounded and the luxury car brand from Italy plans to introduce new models to the Chinese market next year.

"Our sales, especially in the first quarter, were affected by the outbreak of COVID-19. Performance gradually returned to normal over the year," said Mirko Bordiga, managing director of Maserati China.

According to Bordiga, Maserati's market share in the Chinese market has returned to where it was in May last year, and has maintained growth throughout the third quarter and into the fourth quarter.

"Our sales in China make up around 25 percent of our global market," said Bordiga. "We are confident in the Chinese market. With the stabilization of the pandemic in China, the economy has picked up again, and we are seeing consumers' confidence in the market and purchasing power return and increase," Bordiga added.

Maserati now has more than 60,000 customers in China. As China's middle class continues to expand, the automobile industry has entered into a new stage of development where improvements in quality are valued over quantity, said Bordiga.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In World

Manhattan’s real estate agents take up TikTok to find renters
New Zealand's Auckland emerges from weeklong coronavirus lockdown
A crisis with a woman’s face
Why it's so hard for survivors to come forward
Boy killed in Senegal protests as opposition steps up pressure
U.S. scientists doubtful of one-shot regimen for Pfizer, Moderna COVID vaccines - WSJ
Uptick in crimes against Mexican politicians points toward violent midterm election
U.S. envoy seeking support to shake up Afghan peace process, warring parties object
Mexican president defends 10-foot barriers to wall off women protesters
Myanmar forces make night raids after breaking up protests

Stories You'll Enjoy


Vouchers