Kenya to boost tourism sector through enhanced safari experiences to visitors


By UnreguserYang Zhen
  • World
  • Thursday, 19 Nov 2020

NAIROBI, Nov. 18 (Xinhua) -- Kenya plans to boost its tourism sector through offering enhanced safari experiences to international visitors, the tourism marketing agency said on Wednesday.

Betty Radier, CEO of Kenya Tourism Board (KTB) said that they will collaborate with tourism trade organizations toward this front by packaging the Magical Kenya Signature experiences (MKSE).

"Through the MKSE Program, which is in its second phase, facilities and organizations are required to provide value addition to their showcases through exceptional travel experiences to the traveler," Radier said in a statement.

The ministry of tourism has already awarded 15 inaugural MKSE facilities that met the required criteria of innovativeness and creativity in a bid to deliver diverse tourism experiences.

Radier said that Kenya is seeking to meet the expectation of the current traveler who is keener on experiential tours than ever before.

She observed that the country has carved her niche as a competitive destination with rich and diverse experiences across the country that are available throughout the year and fit for different travel segments.

"As the world opens up for travel once again after the COVID-19 pandemic, there are emerging trends that operators within the sector will need to be aware of and incorporate in their business strategy and offering," she said.

"Some of these trends include search for authentic and immersive local travel experiences, slow travel, outdoor experiences to connect with nature, and the need to contribute to conservation and to communities in the destinations where they visit," Radier added.

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