Namibian musicians join global campaign to save wild cheetah


WINDHOEK, Oct. 15 (Xinhua) -- Namibian musicians have teamed up with the international organization Conservation Music and Earthsong to support the Cheetah Conservation Fund in its mission to save the wild Cheetah, of which only 7,000 remain in the wild.

The initiative dubbed "Endangered" is a series of art, music, and film campaigns to raise funds for organizations that are working to protect endangered species and their habitat, a statement released Thursday said.

Namibia musicians who have joined the campaign include female hip-hop artist Lioness, saxophonist Suzy Eises and multiple award-winning musician Elemotho.

Elemotho management's Silvia Sala in an announcement Thursday said the campaign produces media and crowdfunding campaigns based on prints of fine art featuring the animals that partner organizations are working to protect.

"Climate change is destroying our planet and the biodiversity essential to life. If we address the climate but lose biodiversity, we've failed. Harnessing the power of media, fine art, and crowdfunding can help protect and support the world's most endangered species," she added.

According to Sala, the first content in the campaign series is currently in production and will officially launch in January 2021.

Currently, Namibia has the largest wild cheetah population with 30 percent of the animals in the wild.

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