'Madrid is fashion' promotes "slow fashion" amid coronavirus crisis

  • World
  • Tuesday, 08 Sep 2020

MADRID, Sept. 7 (Xinhua) -- Madrid is fashion (Madrid es Moda in Spanish), the annual fashion fair, kicked off here on Monday in a bid to revitalise the fashion industry and promote "slow fashion" amid the coronavirus pandemic.

The organisers said on Monday the objective for this year's event, that lasts from Sept. 7 to Sept. 13, is to promote Spanish "slow fashion" brands to help the fashion industry rapidly recover from the impact of the economic crisis caused by the COVID-19 outbreak.

"Slow fashion" refers to ethical brands "with a soul" that rely on local craftsmanship, innovation and commitment to tradition. "Madrid is fashion" will act as a communication platform for national firms that defend the concept and encourage it as the new fashion philosophy of the future.

The event, led by the Asociacion Creadores de Moda de Espana under the umbrella of the Madrid Capital de Moda municipal initiative, will also promote local consumption through face-to-face meetings between consumers and designers.

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