China's StarTimes grows e-shopping platform product range in Kenya

By UnreguserYang Zhen
  • World
  • Friday, 04 Sep 2020

NAIROBI, Sept. 3 (Xinhua) -- Chinese pay television company StarTimes said on Thursday that it has introduced additional consumer products on its integrated e-shopping platform in Kenya.

Aldrine Nsubuga, a regional marketing director of StarTimes said in a statement that the product range available on StarTimes GO will now feature an array of products including water-proof shavers, power banks, Hi-Fi wireless speakers, kitchenware, style and beauty products.

"Availability of diverse products over and above our flagship digital television products is strategic towards ensuring StarTimes GO is a channel where viewers find a trusted channel to source for different products while enjoying very competitive prices," Nsubuga said.

He noted that the dedicated shopping channel StarTimes GO will exclusively broadcast the sale for the different products 24 hours seven days a week within which viewers will have an opportunity to call, order and have their products of choice delivered at the comfort of their homes or offices.

He said that the shopping platform will boost the direct broadcast of a vivid shopping experience for the audience which will enable consumers to have a better understanding of each product including features, operation, cost and warranty before confirming an order.

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