Biden unveils quarter-billion-dollar campaign advertising blitz


  • World
  • Wednesday, 05 Aug 2020

FILE PHOTO: Democratic presidential candidate and former Vice President Joe Biden speaks about his plans to combat racial inequality at a campaign event in Wilmington, Delaware, U.S., July 28, 2020. REUTERS/Jonathan Ernst/File Photo

NEW YORK (Reuters) - Democrat Joe Biden's presidential campaign will blanket television and social media with $280 million (213.6 million pounds) in advertising by Election Day, the campaign announced on Wednesday, more than his rival's campaign has spent in total since 2017.

The hefty advertising across 15 states marks a sharp increase for the former vice president, who once struggled to find money during his party's primary and only aired his first general election ad blitz in June.

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