(Reuters) - Goya Foods Inc, the largest Hispanic-owned U.S. food company and a popular brand among Latino Americans, became the target of a boycott campaign on social media on Friday sparked by its CEO effusively praising President Donald Trump at the White House.
The hashtags #Goyaway and #BoycottGoya began trending on Twitter after Robert Unanue, chief executive officer of the New Jersey-based company, appeared with Trump on Thursday for the signing of an executive order creating an advisory panel aimed at spurring Hispanic prosperity.