ZURICH (Reuters) - Swiss watch brand Audemars Piguet opens its new museum this week, hoping to attract visitors thanks to its unusual spiralling architecture and a display of watchmakers and craftsmen at work.
"I don't think you have many museums where you actually see people work on very complicated watches. We wanted humans to be at the centre of the exhibition," Francois-Henry Bennahmias, chief executive of the independent brand, told Reuters.
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