In coronavirus-hit world, sponsors to stand by delayed Olympics


  • World
  • Wednesday, 25 Mar 2020

Mar 24, 2020; Tokyo, Japan; Olympic rings monument at Rainbow Bridge, Odaiba, Tokyo. On Monday the IOC announced that the Tokyo 2020 Summer Olympics Games would be postponed due to the COVID-19 coronavirus pandemic. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

(Reuters) - Major corporate sponsors of the Tokyo 2020 Olympics are standing by the International Olympic Committee after the Games were postponed and experts familiar with the deals said the companies would not likely seek the return of billions of dollars committed to the agreements.

Fourteen global companies including Coca-Cola Co, Procter & Gamble Co and Intel Corp spent $500 million (424.05 million pounds) this year and have committed close to $4 billion on multi-year contracts that designate them as top-tier sponsors, according to research firm Global Data.

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