FILE PHOTO: New Zealand's Prime Minister Jacinda Ardern looks on as she addresses the media in the aftermath of the eruption of White Island volcano, also known by its Maori name Whakaari, at Whakatane, New Zealand December 13, 2019. REUTERS/Jorge Silva
WELLINGTON (Reuters) - New Zealand Prime Minister Jacinda Ardern said on Thursday she would wage a "positive" 2020 election campaign, announcing her party had signed up to Facebook's advertising transparency tool to fight misinformation.
Ardern's 2017 campaign focusing on positive messaging and connecting directly with voters unexpectedly brought her Labour Party-led coalition to power, and transformed her into a national and global icon, generating the phrase "Jacinda-mania".
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