Michael Bloomberg to launch $100 million digital anti-Trump campaign


  • World
  • Saturday, 16 Nov 2019

FILE PHOTO: Michael Bloomberg, the billionaire media mogul and former New York City mayor, eats lunch with Little Rock Mayor Frank Scott, Jr. after adding his name to the Democratic primary ballot in Little Rock, Arkansas, U.S., November 12, 2019. REUTERS/Chris Aluka Berry/File Photo

WASHINGTON (Reuters) - Michael Bloomberg, the billionaire media mogul who continues to weigh a run for the Democratic nomination for president, will launch a $100 million (77.5 million pound) online ad campaign targeting Republican President Donald Trump, an advisor confirmed.

Bloomberg has not said whether he will run for president, but has qualified as a candidate to appear on the primary ballots of two states. The moderate former mayor of New York City would have a tough fight to win the primary that began in earnest in the spring and has allowed possible rivals to campaign for months already.

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