FILE PHOTO: North Korean leader Kim Jong Un and wife Ri Sol Ju visit a cosmetics factory in this undated photo released by North Korea's Korean Central News Agency (KCNA) in Pyongyang on October 28, 2017. KCNA/via REUTERS
SEOUL (Reuters) - North Korea is encouraging its beauty-conscious middle class women to choose domestic cosmetics over foreign brands in an effort to boost self-reliance as international sanctions deepen.
Promoting home-grown beauty has been a political strategy since the days of state founder Kim Il Sung, but has become more focused under his foreign-educated grandson, Kim Jong Un.
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