Democratic presidential hopefuls spend heavily on digital ads, staff


  • World
  • Tuesday, 16 Jul 2019

FILE PHOTO: Democratic 2020 U.S. presidential candidate and former U.S. Vice President Joe Biden speaks at a campaign stop in Dover, New Hampshire, U.S., July 12, 2019. REUTERS/Brian Snyder

WASHINGTON/NEW YORK (Reuters) - The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday.

Spending decisions for a presidential campaign can be critical early in the process. Candidates that spend too much can find themselves without enough cash to pay staff or purchase advertisements as voters head to the polls.

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