Russian agency offers fake restaurant reviews ahead of World Cup


  • World
  • Monday, 21 May 2018

A general view of the Peperoncino restaurant in Kaliningrad, a host city for the 2018 FIFA World Cup, Russia May 18, 2018. REUTERS/Zhanna Meyler

MOSCOW (Reuters) - A Russian marketing agency has offered to help restaurants in cities hosting the soccer World Cup use fake reviews to bump up ratings on review site TripAdvisor , the agency's owner has confirmed.

Marketing company Bacon Agency says it can circumvent TripAdvisor's algorithm for detecting fraudulent posts and publish reviews in foreign languages ahead of an influx of fans from abroad.

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