Swiss military defeats watchmaker in battle over naming rights


  • World
  • Saturday, 10 Feb 2018

FILE PHOTO: The coat of arms of the Armed Forces Staff is pictured on Philippe Rebord, Chief of Armed Forces of Swiss army during a presentation of the Swiss Air Police Service 24 (LP24) project at the airbase in Payerne, Switzerland March 27, 2017. REUTERS/Denis Balibouse/File Photo

ZURICH (Reuters) - The Swiss military might be neutral when it comes to wars, but not when it concerns its name being used on Swiss watches.

On Friday, the Swiss Defence Department announced it had won a years-long battle against a small watchmaker over the right to use the "Swiss Military" moniker on its timepieces.

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