Ad firms join forces to publicize global U.N. poverty goals

NEW YORK (Thomson Reuters Foundation) - The world's 6 largest advertising firms are putting rivalry aside to help get the word out on the United Nations' agenda to combat global ills with a major pro bono publicity campaign, U.N. Secretary-General Ban Ki-moon announced on Friday.

In a move Ban said was the first of its kind, communication companies Dentsu, Havas, IPG, Omnicom, Publicis Groupe and WPP will pool their talent and media savvy to promote the U.N.'s Sustainable Development Goals (SDGs) in an initiative called "Common Ground".