Turkey's hard-hit tourism industry hopes soap opera can woo wealthy Arabs


  • World
  • Thursday, 09 Jun 2016

ANTALYA, Turkey (Reuters) - He's not a trained actor, but Turkish businessman Serdar Ali Abet hopes his television debut - and a mix of cliff-hangers, melodrama and lavish sets - can win fans across the Arab world and help revive Turkey's moribund tourist industry.

Abet, a travel agency owner, had an idea that a soap opera set in the Mediterranean province of Antalya might lure Arab tourists. He has since become a backer of the Turkish-Arab co-produced series, and its unlikely star.

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